Why Your Business Should Take Advantage Of Instagram Stories

Posted by Alexander Slichnyi on Wed, Aug 15, 2018 @ 07:00 AM

Social Media Marketing

Instagram Stories allows users to upload pictures and video clips which can be overlaid with text, graphics, and emojis, into 15-second slideshows. Once uploaded, your Story will stay up until a 24-hour time lapse. So, unlike the photos and videos you post to your profile that last forever, once your Instagram Story is gone, it is gone for good.

That possibility makes it easier for you to be as casual and informal as you want with your marketing and advertising content. Curiously enough, despite their ephemeral nature, through Instagram Storie's marketers have the opportunity to reach far more people on the fastest-growing social network.

Research shows that Stories have encouraged users to stay on Instagram longer and visit it more often. While users under 25 spend more than 32 minutes daily on Instagram, older age groups spend more than 24 minutes a day on the photo- and video-sharing network.


With Instagram Stories, you have 10 to 15 seconds to show 300 million people your product or service. And there is more than one way to use Instagram Stories to your advantage.

For starters, you can take your followers and customers behind-the-scenes of your business and make them feel like insiders. Doing this helps in making your brand more trusting and appealing to customers.

Next, you can tease your followers with a sneak-peak of a product you are planning to launch. With such sneak-peaks, you are building a buzz and most likely encouraging your followers to promote your brand simply by discussing it with their peers on the platform. They would naturally feel a need to see just what the new product has to offer.

You can also get the opinion of your followers concerning products or a trending topic via the Poll feature. Introduced in October 2017, Polls give you a chance to save money, time, and energy by asking your audience what they want or think. A few brands and influencers claim to have seen an increase in Instagram Live and Stories engagement after making use of Polls.

These are only a few of the ways that you can engage with your users and increase your e-commerce sales. For more tips, check out the infographic below:

URL: https://99firms.com/blog/how-businesses-use-instagram-stories/

Topics: Social Media Marketing

Design Your Direct Mail Campaigns With Social Media In Mind

Posted by Summer Gould on Mon, Aug 13, 2018 @ 07:00 AM

San Diego Direct Mail

These days the key to your direct mail campaign is integration with social media. So how can you design your direct mail pieces to easily incorporate social media?  We have some ideas for you. Here are 4 easy ways to design a direct mail piece with social media in mind.

  1. Include social media information for your recipients to connect with you – Take advantage of social media by letting your customers know that they can find you on Facebook, Twitter, Instagram, LinkedIn or any others you use and on your blog by adding the buttons and contact information to your direct mail piece. Invite them to be a part of your social presence. You can even give them an incentive to do so.
  2. Personalize your direct mail with variable data printing – Variable data printing allows you to personalize each direct mail piece with text and images that are directly related to the recipient. This personal touch lets customers know you know them and care enough to make it personal. By using intelligent customer data, you can provide them with relevant products or services. By creating that 1to1 marketing you will beat a generic message every time. You can also incorporate their social media information for a true social connection.
  3. Use PURLs as a way to drive the online connection – By using PURLs, you provide the recipient with a personalized landing page where they will be able to engage, interact and respond to your direct mail. This online connection allows you to provide the recipient with more information as well as your social media connection and sharing links. Another benefit is that you can track exactly who has responded to your piece as they do so and see what social media information they were clicking on.
  4. Use technology for a faster response – Technology on your direct mail piece gives recipients the option to interact with your direct mail piece using their cell phone, no matter where they are. You can create an engaging experience with Augmented Reality or Virtual Reality. All they need to do is have the app and scan your mail piece. This allows for a quicker response and still drives them online to your content and social connections. Check out Arasma and Layar for easy to use applications to create fun AR.

By integrating social media into your direct mail, you can give your pieces a boost. Give your recipients the chance to interact with you on many levels. The more options they have the better your response rate is going to be. Make it fun too. Think about a game where they compete against each other for prizes from you. They key here is interaction on a personal level with your prospects and customers. The more engaged they are, the more they buy. Are you ready to get started?

How To Influence  Direct Mail Response

If you have any questions please call us 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Direct Mail

How To Send Effective Email Marketing

Posted by Summer Gould on Mon, Aug 06, 2018 @ 07:00 AM

San Diego Email Marketing

Over the years many marketers have found a decline in their email marketing numbers. Many times this is due to stale email marketing campaigns. There is defiantly room for improvement in email marketing. So what is a marketer to do in order to create more effective emails?

  1. Subject Lines: Clever subject lines are very important. They get the email opened. The recipient should be able to understand and be curious about your message in just 3 to 5 seconds.
  2. Personalization: This is more than just “Dear name”. Use information that you know about your customers to tailor your messages and your offers.
  3. Copy: Use short sentences, concise messaging and easy to understand language. Bullets work really well to draw the eye and are easy to scan.
  4. Offer: Give your offer plenty of space from the body copy. Use a button type format in a color that contrasts with your email design.
  5. Design: Use responsive design so that no matter what device is being used to view the email it looks good. You need to include white space to give the email a more calming feel to it. Too much crowed together can be overwhelming.

Once you master these 5 things you are ready to work on some of the smaller details like pre-filling forms and limiting the number of fields on a form. These actually help lift response rates. You also need to know when to send and when not to send. The ideal send frequency will vary depending on your audience expectations, your product or service and the type of email you are sending. At a basic level, you should send emails once a month. When doing so, make sure the content is useful and the topic is relevant. Sending too often hurts your campaigns.

How To Keep  Data Files Clean

Lastly avoid common email marketing mistakes such as using all caps, font colors and sizes that are too hard to read or too large to display on mobile and opt-in preferences in your email body copy. Make sure that you do include basic company information like name and address, include an unsubscribe link in the footer and use common fonts to ensure it will be readable on whatever device is being used. Your next email marketing campaign can be great! Are you ready to get started?

Need help? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help.


Topics: Email Marketing

Best Words To Use in Direct Mail Marketing

Posted by Summer Gould on Mon, Jul 30, 2018 @ 07:00 AM

San Diego Direct Mail

The words you use in your direct mail pieces have the power to inspire, empower, create desire and drive purchases. Therefore, the words you choose are extremely important. Some words will bring you a great response rate and others can kill it. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response. With that in mind, here is a short list of the best words to use in your direct mail marketing campaign as well as the worst ones. Sometimes knowing what not to say is more valuable than knowing what to say.

Best 25 words to use in your direct mail:

  • Free
  • Amazing
  • Discover
  • Easy
  • You
  • Yes
  • Guarantee
  • Because
  • Health
  • How To
  • Sale
  • Benefits
  • Save
  • Money
  • New
  • Now
  • Proven
  • Results
  • Safety
  • Announcing
  • Fast
  • Power
  • Secrets
  • Solution
  • Why

Now you need to avoid the worst 14 words to use in your direct mail:

  • Expensive
  • Charge
  • Price
  • Cost
  • Sign
  • Loose
  • Buy
  • Risk
  • Deal
  • Obligation
  • Complicated
  • Sold
  • Try
  • Bad

Of course there are many more in each category but these are the best of the best and worst of the worst. When creating the copy for your direct mail campaign make sure to consider how each word builds toward or away from your message. Keep in mind that you need to use words that drive the action of the recipient toward your call to action, such as call, email, text, or visit a website. Remember to keep your words simple and to stay away from acronyms. Wonderful words will mean nothing if they are not understood or driving the correct response.

How To Keep  Data Files Clean

If you have any questions please call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Direct Mail

The Benefits Of Mobile Marketing For Your Business [Infographic]

Posted by Max Chekalov on Wed, Jul 25, 2018 @ 07:00 AM

Mobile marketing is the art of publicizing your business to smartphone and other mobile device users through websites, email, SMS and MMS, social media, and apps. In other words, mobile marketing provides consumers with information which can be accessed anytime during the day, whether they are on the move or not.

Despite its longtime existence, there’s a lot that people don’t know about mobile marketing. In 2000, the first mobile ad was sent via SMS and by 2005, major brands such as Nike and Pontiac launched SMS marketing campaigns. By 2011, mobile marketing became a $14 billion industry and it continues to grow by the day.

Research by the expert team at appgeeks.org shows that 67% of customers use smartphones to check emails and 2 out of every 3 minutes spent online are through a mobile device. These statistics show that for your business to reach its full potential, you need to take advantage of mobile marketing.

If you need any more convincing, companies like KLM, Home Depot, Nissan, Ikea, Dunkin’ Donuts, Pizza Hut, and Taco have run successful mobile marketing projects.

While Pizza Hut launched an SMS which increased sales by 142% in 2014, IKEA launched a catalog app that allowed users get a sneak peek of how the furniture would fit in their house. This move led to 6.2 million app downloads within a short period.

More and more companies, whether big or small, found better and more innovative ways to employ mobile marketing to boost sales. There is no reason why you shouldn’t get on the wagon.

Thus, we have created the infographic below to show you the many ways you can implement mobile marketing tools and come out at the top of the food chain.


Topics: Mobile Marketing

Are You Making These Mobile Marketing Mistakes?

Posted by Summer Gould on Mon, Jul 23, 2018 @ 07:00 AM

San Diego Mobile Marketing

Mobile is an important part of marketing, yet many companies are still making bad mistakes. Are you one of them? Before you plan your next campaign, make sure to investigate the mistakes others have made so that you can avoid them. There are unique aspects to mobile that can hinder your success.

Let’s look at 3 common mistakes:

  1. Creativity – Many times marketers are less enthusiastic about mobile marketing. This can lead to less creative campaigns. Don’t allow this to happen. People respond to creativity. You can use all kinds of fun ways to get people to join your mobile marketing campaigns and integrate them with your other channels to increase engagement. Scavenger hunts, photo contests, videos and so much more are available to you. Create fun and interactive mobile experiences for your customers and prospects and they will keep coming back.
  2. Limited Thinking – Mobile marketing is more than text messages or mobile ads. Many marketers focus on only these two areas. This is a mistake. Most people now get their email on mobile devices, are you sending email messages that are mobile ready? Your website is seen more often from a mobile device than a desktop computer, is your website mobile ready? You should also be adding mobile to your print materials such as brochures, posters, signs and direct mail. Are your print pieces mobile ready? Finally if you have a location that you need to drive traffic to you need to be using mobile location based marketing, are you?
  3. Seamlessness – Your customers and prospects expect their experience with your company to be seamless across channels. Are you ready for that? No matter where they start with your company they should easily be able to make a purchase and that includes from their phones. Do you have a mobile friendly check out? You can make it easier for people on your check out if you allow them to login with social media accounts, have touch button promo code discounts and drop down menus that make navigation easy. The easier it is for them to move around your marketing channels the more people you will get to make a purchase.

As with any marketing channel, your success will be based on your ability to correctly target the right offers to the right people. You can create awesome omni-channel experiences that drive better response rates when you incorporate mobile. Think from the perspective of your customers and prospects, what will they need, want and enjoy, when you do your engagement will increase. Are you ready to get started?

Why Use  Multi-Channel Marketing

Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Mobile Marketing

Is Direct Mail Marketing Green?

Posted by Summer Gould on Mon, Jul 16, 2018 @ 07:00 AM

San Diego Direct Mail

In today’s world climate concerns are on not only consumers’ minds but marketers too. In many cases they classify direct mail marketing as not green, but they are wrong. There are many ways direct mail is green. Let’s look at the environmentally responsible direct mail practices you can implement today.

  1. List Hygiene – Keep your mailing lists clean and up-to-date. Eliminate bad addresses, update old addresses and drop uninterested recipients to help reduce your environmental impact by eliminating paper, ink and energy used to produce undeliverable pieces. It saves you money too.
  2. Design with Green in mind – Design your mail piece to minimize the environmental impact such as:
  • Choose recycled paper with high post-consumer content.
  • Select papers certified by the Forest Stewardship Council (FSC) or other sustainability organization.
  • Use the lightest weight paper possible.
  • Choose a format that requires less paper.
  • Print on both sides wherever possible.
  • Pick a size that fits efficiently on a press sheet.
  • Avoid plastic envelopes.
  1. Streamline production. Take advantage of available technology to reduce waste such as:
  • Apply predictive list models to target a smaller, more specific audience who is more likely to respond to your offer.
  • Utilize production methods that reduce print overruns, waste allowances and in-process waste so that you only print what you need.
  • Take advantage of print-on-demand technology instead of printing large quantities and storing them until needed.
  1. Encourage recycling. Although direct mail generates only 2 percent of all U.S. municipal waste, consumers generally view unsolicited mail as wasteful. Those same consumers view recycling of mail more positively.
  • Encourage recipients to recycle by including a “please recycle” logo.
  • Make it easier for them to recycle. Consider including recycling instructions or directions to the nearest recycling center.
  • Let customers know what you are doing to recycle and be more eco-friendly.

Did you know that in a Pitney Bowes study they estimate the CO2 per mail piece and compare mail with everyday household activities? So, how does mail rank? Consider this: running a single refrigerator for a year is equivalent to the creation and delivery of 5,000 letters, taking a 2 minute shower is equivalent to receiving 40 letters, running an electric water heater for a year is about the same as 20,000 letters received.

How To Influence  Direct Mail Response

In addition to mail’s small environmental impact, it is made from an increasingly renewable resource, trees, and can be recycled. In fact, sustainable forests and their related products are increasing in developed countries despite growth in population and economic activity.

If you have any questions call us in San Diego at 619-448-6111 or email info@eyecomm.org. We are glad to help!


Topics: Direct Mail

3 Ways Social Media Marketing Can Help Grow Your Business

Posted by Summer Gould on Mon, Jul 09, 2018 @ 07:00 AM

San Diego Social Media Marketing

In our socially connected world, your business needs to be participating on several social media channels in order to grow your business. Social media marketing is another way to generate interest, leads and sales. Unlike other marketing channels, many marketers struggle with social media. So let’s look at 3 ways you can use social media marketing to grow your business.

  1. Reach – Social media marketing offers you an opportunity to increase your marketing reach and even the potential to go viral. When your customers share what they are doing with you or special offers that you have with their friends and followers, you reap the benefits. Most people interact with some form of social media; it is in your interest to be there with them. Remember that the best way to increase your reach is to stand out and do something fun or different.
  2. Low Cost Ads – Most social media ads are cheaper than traditional ads. Take advantage of this and try out some ads today! You can reach all ages and demographics to really target your ads to the right people. Keep in mind that users are on social media a lot, so you have a great opportunity to reach them.
  3. Communication – Social media gives you the opportunity to directly connect with your customers and prospects. They can reach out to you to share their thoughts, questions, and ideas that then help you to get to know them better. Remember the more you know the better targeting you can do. You should be prepared to respond quickly to any comments posted. It also allows others to see how great your company is when you respond to people. Everyone wants fabulous customer service.

Are you better able to distinguish the benefits of adding social media marketing to grow your business? There are of course more than 3 ways but these are the top 3. Engagement on an individual level with people really boosts your status as a company people want to do business with. When you humanize your company people want to do business with you more.

How To Integrate  Direct Mail & Social Media

Use social media marketing as a way to leverage conversations, connections, and engagement with your prospects and customers. It will help you grow your business. I am not advocating switching all your marketing dollars to social media, which will not work. However, social media as part of a multi-channel approach is very effective. Are you ready to get started? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Social Media Marketing

How To Keep Customers Purchasing With Direct Mail

Posted by Summer Gould on Mon, Jul 02, 2018 @ 07:00 AM

San Diego Direct Mail

You don’t just want to retain customers; you want to entice them to buy more from you. Direct mail is very effective in this area. Once they make a purchase from you, you have information about them to use for future offers. Remember that they have many options when buying, so continue to communicate why they should buy from you. So what do you need to do with your direct mail to keep customers buying from you?

4 Ways to Drive Customer Purchases:

  1. Creative – Don’t send them the same tired old mail pieces, spice them up, make them fun and drive sales. Think of ways your mail piece can engage them, a few ideas are endless folds, scavenger hunts and augmented reality.
  2. Loyalty Program – Create a loyalty program with special benefits for them. These can be for discounts, free stuff or a chance to buy before anyone else. No matter what you offer it shows your customers that you want them and they are important.
  3. Data – Use the information you have about your customers to provide personalized offers and images on your mail pieces. The better targeted your mail is the more response you are going to get.
  4. Share – Create the opportunity for your customers to sell for you with mail pieces they can share with others. These can have special friend discounts to incentivize them. Include shareable pieces in all types of mail such as letters, self-mailers and double postcards.

As you can see from just these 4 ideas you have many opportunities to sell more to your customers. So what are you waiting for? Sit down with your team and create a customer campaign as soon as possible. Depending on what you sell, you may have other items or services that would be a great fit for them. Make sure you are sending mail pieces that reflect how this other product or service benefits them. The more benefits there are the better opportunity you have to gain more sales.

Build New Marketing Channels

Direct mail can be a powerful tool to generate sales when you use it correctly. Harness the power with your customers by using the data you have and the tools to enhance the draw of your pieces. You have many options to create pieces that draw the senses and create fun experiences. Are you ready to get started? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Direct Mail

Top 10 Worst Email Marketing Mistakes

Posted by Summer Gould on Mon, Jun 25, 2018 @ 07:00 AM

San Diego Email Marketing

Lots of people will tell you what to do in email marketing, but we thought it’s more important to know what NOT to do. There are really a lot of mistakes you can make that will lower your response rates.

 So here is a list we have compiled of the top 10:

  1. A terrible subject line:The subject line is the key to getting your email read. Put some real thought behind your subject lines. Test them to a segment of your list to see which one works better and then send that email subject line to the rest of the list.
  2. Avoid sending emails too often: There should be no need to send more than one or two emails per week. Bombarding people will only make them angry and turn your emails into spam.
  3. Sending to people not subscribed:Make sure you are sending to opt-in addresses. Do not send marketing emails without getting permission. You will be blacklisted and unable to send emails anymore.
  4. Hard opt-out:Keep an easy short link for people to opt-out. It is better to send fewer emails to the right people.
  5. Too much sales pitch:You need to nurture your subscribers. Do not go straight into the sales pitch. Include other useful information to help them.
  6. Spam looking text and links:Keep words like FREE, DOWNLOAD NOW and so on out of your email. Use graphics for your download or click links. You want to stay away from the spam filters.
  7. Sending non-related content:If someone signs up to get emails about tools, do not send them emails about flowers. Keep the content relevant to what they want to know.
  8. Not testing:Make sure that all your links and personalization work by sending yourself and others a test message. You should view your email in multiple browsers/email programs to see if there are any issues with formatting as well.
  9. Bragging:Do not brag about yourself. Focus on what you can do for them, help them. They are the focus.
  10. Excessive media:? Using too many images or too large video files will cause delivery problems. Limit the number of images and sizes of video files imbedded into your emails.

So, now that you know what NOT to do. Were you making any of these mistakes? Now you know better and can increase your response rates. Have fun creating great email marketing campaigns.

 15 Effective Email  Marketing Tips

If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help!

Topics: Email Marketing